When Gett Taxi approached us to produce their annual Purim event, their request was for us to create a broad conceptual theme that would not limit the party’s attendees costume options and on the other hand to associate it with the spirit of the brand. After some brainstorming we decided to name the theme “Living in a Movie” where the focus was movies that are recognizable by the color yellow, like the Gett logo. We held a costume contest full of humor and laughter hosted by Maya Wertheimer. After the contest was concluded and great prizes were given to the best costumes, Gett’s employees kept enjoying the lively Purim party.